Talking about content

I think when we're talking about content, we're talking about the vital information that a website contains. A website should offer more than just a company name and location. It should offer something useful and something engaging.  what else can the company offer? what else does the product provide? Is there a particular service that the company recommends? People are relying more and more for the internet to provide them the information and the tools that they need. Marketing a product requires marketing the whole enchilada. Market the vision and market the dream that goes along with it. Selling a tent? Offer some good camping spots or some great camping tips? Making the website a life-tool, not just a shopping tool.